Indeed, there are jobs that even a dishwasher just can’t complete. Part of my hatred for dishwashing is in scrubbing pots clean. The other part is dealing with the dish soap itself—an always-gunky bottle dripping extra gel cleaner onto the counter.
For the last two months, I’ve been testing the latest and greatest in dishwashing technology, in development for five years. Called Dawn EZ Squeeze, it’s a dish soap that sits upside down on your counter (kind of like shower gel), but with no cap. All you need to do is grab it, squeeze it, and squirt some soap into the sink or onto the dishes. You don’t even need to turn your wrist or adjust a nozzle. The soap squirts out in a thin stream, and somehow, it doesn’t drip even an extra drop after. Really. (I didn’t believe it either.)
The new product, which retails starting at $2.84, comes just a year after the release of P&G’s last dishwashing makeover, the Dawn Powerwash Dish Spray—a dish soap that you apply like window cleaner. But for P&G, EZ Squeeze is expected to be a bigger release, as traditional liquid soap represents the vast majority of the market (and Dawn itself is already the most popular dish soap in America).